Apple

Looking for a larger slice of the Indian Smartphone market

·       Apple forayed into the Indian mobile handset market in 2008 with its iPhone 3G smartphone.

·       According to The Wall Street Journal, Apple’s India sales increased from $100 million in 2011 to $1 billion by 2015

·       On the basis of this growth the company had set a goal of taking sales in the country to $5 billion by 2020.

·       As of 2018, Apple has achieved only $1.8 billion in India revenues.

·       According to Canalys, Apple market share in India has reduced from 2 % in 2017 to around 1% in 2018.